Participation behavior in web surveys
Collecting survey data over the Internet has emerged as one of the main data collection methods in academic, social, marketing, and public opinion research. This results in a need for additional research that helps fully understanding what drives people to participate in Web surveys, and more recently, in mobile Web surveys. In my research, I have examined the applicability of different survey participation theories to Web surveys (Keusch, 2015). I have applied involvement and leverage salience theory to explain the participation decision and response behavior process in nonprobability online panels and to understand the role of personal survey topic interest during the survey participation request (Keusch, 2013). I have analyzed how intrinsic and extrinsic reasons for joining online panels predict survey participation behavior (Keusch, Batinic, & Mayerhofer, 2014). Additionally, I have used cognitive dissonance theory to explain the influence of prenotification messages on response behavior in list-based online samples (Keusch, 2012). I was also part of a team that developed a typology for the use of paradata in web surveys (McClain et al., 2018).
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